Social Media
As a web design and development company, we recognize the value of a well designed website, but having a web presence up and running is only part of the equation–you need visitors to the site who are prepared to become customers. Web Tech Services provides a multi-pronged approach to successful Internet marketing, and these days, no marketing effort is complete without a social networking initiative.
You can’t go anywhere without hearing the bywords: Twitter, Facebook, Yelp, YouTube, MySpace, LinkedIn, Flickr…the list goes on and on. What do they all mean to your business? The answer is threefold: visibility, transparency, and search engine viability.
Visibility
These social networks get hundreds of millions of visitors per month. If you have an active identity within them, you are capitalizing on all of that potential visibility. Internet users spend a lot of time within these networks, and they simply cannot find you if you aren’t there.
Transparency
What do we mean by transparency in this context? We’re talking about keeping it real, and allowing your customers an opportunity to learn about your company on a personal level. More and more consumers are using social networks to identify companies that have developed a good reputation, through business review sites like Yelp, Kudzu, and others. On another level, people are connecting socially and identifying businesses that they actually like, respect, and identify with as they learn more about them through social networks.
Search Engine Viability
Do you know what the second most popular search engine is (after Google)? Yahoo? Bing? Nope. Try YouTube. Search engine optimization efforts have traditionally focused on Google, Yahoo, and what is now Bing. Google still dominates the search engine landscape, but the major social networks are enormous players in the search engine game, and modern businesses should ignore them at their own risk.
If you recognize the power of social networking and want to get involved, call the Web Tech social networking team at (404) 348-4921 or contact us through the website and we will be glad to help you formulate a winning social networking strategy.
