Atlanta Search Engine Optimization
Every small to mid-sized business needs to have a website, and the look, feel, and functionality of your site is extremely important. However, you can have the most magnificent user-friendly Website known to man, but if nobody ever sees the site, it’s not going to do you much good. That is where Search Engine Optimization, or SEO enters the picture.
The aim of search engine optimization is to make your website visible to the people looking for the services you offer. We accomplish this by doing extensive keyword research to find out exactly what people are looking for and in what volume, then positioning your website to appear near the top of the SERPs (search engine results pages) across the major search engines. In other words, if you are a plumber in Atlanta, the goal is to have your site appear when people search for the term “Atlanta plumber,” and similar terms. There are a variety of tactics that we utilize to accomplish this, and two major ways we accomplish it:
On Page Search Engine Optimization
When we perform on-page optimization we’re combing through your website code to ensure it’s set up in such a away that search engines will not have any problem understanding and navigating it. We’ll also focus on geographical and topical keywords. Search engines classify and rank websites by the topics, depth of content, and how your website is linked together (internal links). We’ll ensure your website clearly communicates what services you provide, and your service area(s) in order to get the most amount of relevant visibility across your target potential customers.
Off Page Search Engine Optimization
Off-page optimization is enhancing the popularity and relevance of a website as far as search engines are concerned. By creating mentions, citations and links around the internet mentioning your website, we’re creating “votes” that the search engines use to understand how popular and trusted your website is. Also by creating topically relevant links we’re also helping the search engines further understand what your site is about.
When you partner with Web Tech Services to optimize your site for the search engines, we research the words and longer phrases that people use to search for your products and/or services, and we make sure that these “keywords” appear in the content of your site in the proper density. We build relevant, quality links from other sites pointing to your site. And we engage in off-site SEO efforts, like directory submissions, blogging, press releases, and the publishing of expert articles on appropriate, highly trafficked news hubs. We can also spread the word about your offerings through social networks like Twitter, Facebook, YouTube, and dozens of others.
