Home > Case Studies
Loading

Case Studies

WeatherTite Windows

Introduction:
Established in 1992, WeatherTite Windows began as a high-quality window replacement company in Youngstown, OH.  Since then, the business has grown to include doors, siding, roofing, gutters and gutter guards with distributorships in Atlanta GA, Pittsburgh PA, and Tampa FL, as well as Akron, Cleveland, Toledo and Columbus in Ohio.

WeatherTite found that advertising via traditional outlets like radio, TV, telephone directories and other print media was successful–to a point. By 2008, it became clear to management that more and more people were using the Internet to find the products and services they needed–especially in technologically-savvy locations like Atlanta. They had to do something to make it easier for people to find them online. So, in June of 2008, they turned to Web Tech Services.

The Web Tech Services Difference:
The Web Tech team began by initiating an organic search engine optimization (SEO) strategy for WeatherTite’s Atlanta website. They created a new site map and internal linking strategy, integrating existing and new content composed with optimum keyword density.  They initiated an off-site content campaign to create exposure and links from multiple external sites. The Web Tech strategy for the WeatherTite Windows Atlanta site also includes continual monitoring and management of relevant searches that bring people to the site. This ensures that traffic is local and driven by a likely intention to make a purchase.

Results:
Web Tech’s SEO/Search Marketing efforts help WeatherTite Windows:

  • Consistently appear in top 3-5 results of relevant Google, Yahoo, Bing and other searches
  • Increase the amount of relevant traffic to the site (i.e., local and driven by intent-to-purchase)
  • Respond to Atlanta market’s technology-savvy orientation
  • Dramatically reduce time and money spent on lead acquisition
  • Achieve equal or better results compared to traditional advertising – for about 1/5 the investment

In The Client’s Own Words:
“90% of our leads in Atlanta come from the Internet. Every day, we probably get 2-3 leads, all Internet-based. I don’t believe that would be the case without the work that Web Tech has done for us.” Fiscal Manager, Eric Hollander.

“Last May, our website dedicated to the Atlanta market wasn’t generating inquiries. Now, we have inquiries that are leading to sales.” Co-Founder, Adam Hollander

“If we weren’t optimizing our site with Web Tech, we’d be spending so much more to get the same lead generation results. Especially in a tight economy, that’s important.” Fiscal Manager, Eric Hollander

“The people at Web Tech listen. They make improvements. And they pay attention to our site on an ongoing basis. If you’re looking for honesty, integrity and results, that’s what you get with Web Tech.” Co-Founder, Adam Hollander

“We’ve looked at other companies who say they offer these kinds of [SEO and search marketing] services. But Web Tech’s results speak for themselves. If you need windows, siding, doors or gutters–you need to talk to WeatherTite Windows. If you want to make your advertising and communications go further, then you need to talk to Web Tech.” Fiscal Manager, Eric Hollander


Sitemap