Atlanta Internet Marketing Blog
Have You Done Your (keyword) Research?
Ranking, at it’s simplest definition, is being listed on a search engine where people will see your website. Ideally search phrases that are relevant to your business. The idea is a person who types “Atlanta Plumbing” will be looking for a plumber in Atlanta, so naturally all plumbers in Atlanta would love to be at the top spot.
Organic Versus PPC Eyetracking
A recent study by top consulting company, User Centric, showed some intriguing findings about where we focus our attention on a search results page. The study found that every participant, when using major search engines Google and Bing (90+% search market share), viewed the organic results for their searches, but a vast majority failed to look at the paid ads on the side.
Google’s Recent Algorithm Update
In January, Google said they would take action against sites with low quality content (usually content farms) with a new algorithm that would lower the rankings for content they deemed to be of this caliber.
Google Local Listing Enhancements
Just about every local business that we work with has a local listing. They’ve been around for a while, and they’re likely not going away anytime soon. Google has recently added the ability to “enhance” some businesses for a flat $25 fee.
