Atlanta Internet Marketing Blog
In a volatile business environment, companies are always looking for creative ways to advertise their products and services – without breaking their budget. Because of this, many advertising departments have turned to the internet to spread the word about their business. And that has caused online, pay-per-click advertising to soar in popularity. And while the […]
In speaking with clients, we often find the need to explain the differences between a responsive site and a mobile site, and why a business might want to use one over the other. Here’s a brief explanation that may give you some insight for your business needs. A responsive site is a website that detects […]
What would you do if you answered your phone and a representative from Google was on the other end of the line? If you’re like most website owners, you’d probably be pretty excited. You might think that your site was finally getting the attention it deserved, especially if the “representative” claimed that your site was […]
Just having a website is not enough for business success, reputation, and profits. It absolutely matters that what you put on your website is good, useful website content. You need to have general information about your business, such as services, products and contact information; but you also need include informative articles, blog posts, graphics, and […]
Want drive more potential customers to your website via the internet? Know that you’re not alone. Most businesses today use the internet to market themselves. With so many businesses looking for attention from potential customers and clients, it can be difficult to make your company’s site stand out above all the rest. The fact is, […]
Google quietly confirmed earlier this week that it would be encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify their sudden decision to withhold the data: We added SSL encryption for our signed-in search users in 2011, as well as searches from the […]
User reviews are an important component of a successful online presence. If you want potential customers interested in what you have to offer, you first have to show them that there’s a live canary in the coal mine – real people out there who have employed you and have been happy with the results. Essentially, reviews […]
Everyone’s got an opinion, so when it comes to your business, don’t be surprised if you have a few negative opinions thrown your way. Online review sites like Yelp and social media sites like Facebook have made it far easier for people online to become amateur critics or imagine themselves experts. An estimated 20% of […]
If you happened to be searching for a restaurant last night, you may have seen a newer Google feature, the carousel, returned on its local results page. Yesterday Google rolled out carousels for a number of different types of queries, including restaurants, event venues, nightclubs, movie theaters and specialty food stores. This new feature is […]
The growth of inbound marketing reflects a change in attitude in the marketing world, one that has been driven by the growth of the Net. Just as the rise of Google and other search engines created an entirely new set of rules for businesses over the past 15 years, new technologies – especially social sharing […]
With over four million visitors a day, Pinterest is gaining momentum as a social media platform. Pinterest is one of the latest in a line of sites, along with Tumblr and Instagram, that focus on the sharing of pictures and videos. Its streamlined and easy to use interface has made it a hit with both […]
In the very last days of 2012, the search engine world was up in arms because of a one-sentence comment by renowned Google engineer Matt Cutts. His comment, in a Google forum discussion about press release sites, was: “Note: I would not expect links from press release web sites to benefit your rankings, however. “ […]
Our last post talked about why every business needs an email marketing strategy. Even if you already have a strategy and feel it has been working for you, the new year is a good time to evaluate whether you are missing any further opportunities to leverage your email list. Every year the marketing scene changes […]
A mailing list is nothing more than a collection of subscribers you occasionally send mail to. These lists, when done right, can drive considerable sales to your business. If you are not currently collecting emails and sending updates to them this article is just for you. Social Media: Similar But Not The Same First of […]
10%. That’s the amount of worldwide internet users who used a mobile device in 2011, such as iPhone and Android smartphones (source). Ten percent is significant: every ten visits to your website will typically include a person using a mobile device. Mobile versus PC Usage This smartphone thing – it’s not a temporary trend. In […]
In the SEO/Internet Marketing space there is never a lack of questions we’re asked on a daily basis. Here are two questions that really stood out to me, that I wanted to talk about here on the blog: Does validation affect SEO? No. In our opinion there is no correlation whatsoever with code that validates […]
Ever wondered how Google made $28 billion in 2010? Google AdWords is the Internet Company’s biggest advertising product. Under this source of revenue, Google offers potential clients advertising in the form of rich-media ads, pay-per-click (PPC) advertising, site-targeted advertising and cost-per-thousand (CPM) advertising, with pay rates differing depending on whether the distribution range is local, […]
Ranking, at it’s simplest definition, is being listed on a search engine where people will see your website. Ideally search phrases that are relevant to your business. The idea is a person who types “Atlanta Plumbing” will be looking for a plumber in Atlanta, so naturally all plumbers in Atlanta would love to be at the top spot.
A recent study by top consulting company, User Centric, showed some intriguing findings about where we focus our attention on a search results page. The study found that every participant, when using major search engines Google and Bing (90+% search market share), viewed the organic results for their searches, but a vast majority failed to look at the paid ads on the side.
In January, Google said they would take action against sites with low quality content (usually content farms) with a new algorithm that would lower the rankings for content they deemed to be of this caliber.
Just about every local business that we work with has a local listing. They’ve been around for a while, and they’re likely not going away anytime soon. Google has recently added the ability to “enhance” some businesses for a flat $25 fee.
Google has recently announced they are personalizing all searches. In the past you had to turn this feature on. Now it’s the default. Personalized Search is how Google attempts to use your web history to give you the most relevant results.
You’ve come to the point where you want more out of your website – but you’re not quite sure if you’re ready to take that next step. You know everyone around is turning to search engines to find what they’re looking for – so naturally your customers must be doing the same.