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Atlanta Internet Marketing Blog

How to Get Your Business Started On Instagram

The use of social media platforms by businesses has exploded over recent years. One social media site in particular, Instagram, has recently become even more business-friendly of late. Similar to Pinterest, Instagram is a platform for posting images, but has a specific feature that allows you to enhance each image with filters, borders, and other […]

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2014 Is The Year!

Estimates are that 2014 is the year mobile search outpaces desktop. Is your website ready? Talk to our experts about how easy it is to create a mobile or responsive version of your website — and keep your business in the forefront of internet search!

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There’s No Such Thing as Bad SEO

True or False? Top Ten Worst Bits of SEO Advice Shrouded in a cloak of mystery, search engine optimization (SEO) advice abounds. Know an SEO expert, or two, or three? There’s a good chance they were doing something else not very long ago. As in many rapidly changing fields, SEO experts are everywhere and very […]

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Live Chat For Your Business

Live chat is an online marketing tool businesses use to quickly service customers inquiring about a particular product or service. Live chat provides a customer experience unlike that of email and telephone support. Live chat is instant, easy to access from any page of the website and allows you to rapidly respond to customer concerns […]

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What is Yelp and How Does It Work?

What is Yelp? Yelp is a great resource for those browsing the web in search of local businesses and want to research the quality of their products or services based on customer reviews. This site allows for those who have used a company’s product or service to write personal reviews on their experience. Newcomers to […]

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What is HeartBleed & Should You Worry?

You’ve probably heard the news over the past several days about the Internet security bug known as “HeartBleed.” Media outlets have been buzzing about how far reaching its implications are. If you use online services, there is a good chance you need to take some action. Not to panic though, there is an even better […]

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Why Are My Emails Labeled Spam?

The spam folder in your email is incredibly convenient. Email service providers use  filters to keep your inbox free of junk email as well as those that may contain viruses. But one unfortunate thing about the spam folder is that sometimes non-spam mail mistakenly ends up in it. If you’ve ever waited patiently for an […]

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Domain Name Registration Scams

Have you received one or more emails like this: Dear {your business domain name}: We are Shanghai Chooke Network Information Technology Co.,Ltd,which is the domain name register center in China.I have something need to confirm with you. We have received an application formally.one company named “Wanda (China) Investment Co.,Ltd” applies for the domain names(www.yourdomain.cn  www.yourdomain.asia  […]

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Are You Paying Attention to the Penguin?

Google launched a major update named “Penguin” back in April 2012 to combat websites that ranked higher than they naturally should have due to utilizing tactics outside of the Google Webmaster Guidelines. Penguin is a machine-learning algorithm to uncover spammy backlinks that not only devalues the impact of the spammy detected, but also applies penalties […]

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Effective Pay-Per-Click Advertising

In a volatile business environment, companies are always looking for creative ways to advertise their products and services – without breaking their budget. Because of this, many advertising departments have turned to the internet to spread the word about their business. And that has caused online, pay-per-click advertising to soar in popularity. And while the […]

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Responsive vs. Mobile Sites

In speaking with clients, we often find the need to explain the differences between a responsive site and a mobile site, and why a business might want to use one over the other. Here’s a brief explanation that may give you some insight for your business needs. A responsive site is a website that detects […]

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Google Called About My Website

What would you do if you answered your phone and a representative from Google was on the other end of the line? If you’re like most website owners, you’d  probably be pretty excited. You might think that your site was finally getting the attention it deserved, especially if the “representative” claimed that your site was […]

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Actionable Additions to Increase Traffic

Just having a website is not enough for business success, reputation, and profits. It absolutely matters that what you put on your website is good, useful website content. You need to have general information about your business, such as services, products and contact information; but you also need include informative articles, blog posts, graphics, and […]

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Four Common Paid Traffic Sources

Want drive more potential customers to your website via the internet? Know that you’re not alone. Most businesses today use the internet to market themselves. With so many businesses looking for attention from potential customers and clients, it can be difficult to make your company’s site stand out above all the rest. The fact is, […]

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Major Google Reporting Change

Google quietly confirmed earlier this week that it would be encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify their sudden decision to withhold the data: We added SSL encryption for our signed-in search users in 2011, as well as searches from the […]

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Customer Reviews: How to Get Them

User reviews are an important component of a successful online presence. If you want potential customers interested in what you have to offer, you first have to show them that there’s a live canary in the coal mine – real people out there who have employed  you and have been happy with the results. Essentially, reviews […]

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Bad Reviews? How Not to Panic

Everyone’s got an opinion, so when it comes to your business, don’t be surprised if you have a few negative opinions thrown your way. Online review sites like Yelp and social media sites like Facebook have made it far easier for people online to become amateur critics or imagine themselves experts. An estimated 20% of […]

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Google Local’s New Carousel

If you happened to be searching for a restaurant last night, you may have seen a newer Google feature, the carousel, returned on its local results page. Yesterday Google rolled out carousels for a number of different types of queries, including restaurants, event venues, nightclubs, movie theaters and specialty food stores. This new feature is […]

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Inbound Marketing and Your Business

The growth of inbound marketing reflects a change in attitude in the marketing world, one that has been driven by the growth of the Net. Just as the rise of Google and other search engines created an entirely new set of rules for businesses over the past 15 years, new technologies – especially social sharing […]

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How Pinterest Can Help Market Your Business

With over four million visitors a day, Pinterest is gaining momentum as a social media platform. Pinterest is one of the latest in a line of sites, along with Tumblr and Instagram, that focus on the sharing of pictures and videos. Its streamlined and easy to use interface has made it a hit with both […]

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Role of Press Releases in SEO

In the very last days of 2012, the search engine world was up in arms because of a one-sentence comment by renowned Google engineer Matt Cutts. His comment, in a Google forum discussion about press release sites, was: “Note: I would not expect links from press release web sites to benefit your rankings, however. “ […]

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Email Marketing Tips For 2013

Our last post talked about why every business needs an email marketing strategy. Even if you already have a strategy and feel it has been working for you, the new year is a good time to evaluate whether you are missing any further opportunities to leverage your email list. Every year the marketing scene changes […]

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Email Marketing At A High Level

A mailing list is nothing more than a collection of subscribers you occasionally send mail to. These lists, when done right, can drive considerable sales to your business. If you are not currently collecting emails and sending updates to them this article is just for you. Social Media: Similar But Not The Same First of […]

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Mobile Sites & Your Business

10%. That’s the amount of worldwide internet users who used a mobile device in 2011, such as iPhone and Android smartphones (source). Ten percent is significant: every ten visits to your website will typically include a person using a mobile device. Mobile versus PC Usage This smartphone thing – it’s not a temporary trend. In […]

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W3C Validation, WordPress and SEO

In the SEO/Internet Marketing space there is never a lack of questions we’re asked on a daily basis. Here are two questions that really stood out to me, that I wanted to talk about here on the blog: Does validation affect SEO? No. In our opinion there is no correlation whatsoever with code that validates […]

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How AdWords Works – A PPC Primer

Ever wondered how Google made $28 billion in 2010? Google AdWords is the Internet Company’s biggest advertising product. Under this source of revenue, Google offers potential clients advertising in the form of rich-media ads, pay-per-click (PPC) advertising, site-targeted advertising and cost-per-thousand (CPM) advertising, with pay rates differing depending on whether the distribution range is local, […]

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Have You Done Your (keyword) Research?

Ranking, at it’s simplest definition, is being listed on a search engine where people will see your website. Ideally search phrases that are relevant to your business. The idea is a person who types “Atlanta Plumbing” will be looking for a plumber in Atlanta, so naturally all plumbers in Atlanta would love to be at the top spot.

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Organic Versus PPC Eyetracking

A recent study by top consulting company, User Centric, showed some intriguing findings about where we focus our attention on a search results page. The study found that every participant, when using major search engines Google and Bing (90+% search market share), viewed the organic results for their searches, but a vast majority failed to look at the paid ads on the side.

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Google’s Recent Algorithm Update

In January, Google said they would take action against sites with low quality content (usually content farms) with a new algorithm that would lower the rankings for content they deemed to be of this caliber.

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Google Local Listing Enhancements

Just about every local business that we work with has a local listing. They’ve been around for a while, and they’re likely not going away anytime soon. Google has recently added the ability to “enhance” some businesses for a flat $25 fee.

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Google Search Personalization and You

Google has recently announced they are personalizing all searches. In the past you had to turn this feature on. Now it’s the default. Personalized Search is how Google attempts to use your web history to give you the most relevant results.

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How Do I Pick The Right SEO Company?

You’ve come to the point where you want more out of your website – but you’re not quite sure if you’re ready to take that next step. You know everyone around is turning to search engines to find what they’re looking for – so naturally your customers must be doing the same.

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